3/27 CMO Breakfast with:

CVS

How do you become the largest pharmacy health care provider in the US? How do you create the nation’s largest retail reward program? How do you integrate the in-store and online shopping experience? Join Rob Price as he answers these questions and discusses how he is heading the effort of creating a more personalized shopping experience.

About Rob Price

Rob Price directs advertising, marketing, customer relations, consumer research, store design and retail innovation for CVS/pharmacy. In this role, he leads cvs.com and the ExtraCare loyalty program, the largest of its kind. At CVS, Price has refined the brand positioning, strengthened creative strategy and led the migration from mass advertising to personalized customer engagement. He has also helped to establish CVS Minute Clinic as the leading brand in retail based health care