3/27 CMO Breakfast with:

John Hancock

About James Bacharach

 
Jim is responsible for John Hancock’s brand strategy, brand management and communications. That strategy and those communications support the company’s seven business units, multiple indirect sales channels, corporate responsibility initiatives, sponsorships and events, employee communications and recruitment.
Jim began his career in brand management at General Foods and then Chesebrough-Pond’s. He subsequently held senior management positions at a number of marketing services firms where his clients ranged from AT&T and Starwood Hotels to Ameritrade and Converse.

He holds a B.A. from Union College and an M.B.A. from Columbia University.