12/13 CMO Breakfast with:
The Boston Red Sox
On December 13th we heard from Adam Grossman, CMO & EVP, The Boston Red Sox & Fenway Sports Management.
Adam Grossman
CMO & EVP, The Boston Red Sox & Fenway Sports Management
Adam Grossman leads all marketing and communications efforts for the Boston Red Sox. In this capacity, the Cleveland, OH native oversees the club’s marketing, media relations, corporate communications, social media, and creative services departments. Grossman’s teams also work closely with the Red Sox’ ticket and sponsorship sales functions to build ticket sales marketing programs and integrated corporate partnerships.
Grossman began his career with the Red Sox in 2002 as a summer intern and was named Special Assistant to President/CEO Larry Lucchino in 2004. He was promoted to Vice President of Marketing in 2008. Prior to his current role, Grossman served as Senior Vice President of Public Affairs for the National Football League’s Miami Dolphins for three seasons from 2009 to 2011.
A 2002 cum laude graduate of Duke University with a degree in public policy, Grossman was one of eight members selected to the 2014 Eisenhower Fellowships program, an organization chaired by General Colin L. Powell. While at Duke, he co-founded a student-led organization to improve the Durham Bulls Youth League, and spearheaded a $450,000 renovation project to refurbish two baseball fields in Durham’s inner city.