3/27 CMO Breakfast with:

Ninety Nine Restaurant

Learn how regional powerhouse Ninety Nine Restaurants specifically develops and positions its food offering to drive its marketing efforts. Join The Ninety Nine Restaurants’ Vice President of Marketing, Brad Schiff, for our next CMO Breakfast on August 21st. Schiff will share the process of engineering a successful menu and strategy, starting with the arduous task of personally evaluating each and every menu item, from various boneless buffalo wings to multiple margarita flavors. (Tough job, but somebody’s got to do it.) Brad will discuss how the blend of information from industry trends, to regional restaurant competitors, to customer feedback is used to carefully design their flavorful menu and successful marketing plan.

About Brad Schiff

Brad Schiff is Vice President of Marketing for the 105 unit Ninety Nine Restaurant chain, a division of American Blue Ribbon Holdings. Brad is in his twentieth year with Ninety Nine, where he oversees all marketing and R&D functions
 
Brad has held positions in marketing management for over 30 years in Fortune 500 companies including, General Mills, Best Foods, Dunkin Donuts, Ocean Spray Cranberries and W.R. Grace. Brad also teaches graduate courses in Marketing, Advertising, and Branding at Emerson College in Boston.