3/27 CMO Breakfast with:

E*TRADE

Join Nicholas Utton, CMO of E*TRADE on March 5th as he discusses the iconic commercials and marketing strategy that have made E*TRADE one of the most successful financial brands in the most competitive of categories.

 

About Nicholas Utton

 

Nicholas Utton, (Chief Marketing Officer, E*TRADE) is responsible for the firm’s marketing initiatives, including advertising, direct online and offline marketing programs and branding campaigns. Prior to joining E*TRADE in 2004, Mr. Utton was best known for spearheading the launch and global rollout of MasterCard International’s renowned “Priceless” ad campaign, Mr. Utton has over 25 years of product management and consumer brand marketing experience, with a proven track record of driving sales and profit growth. Mr. Utton served as executive vice president at JP Morgan Chase where he oversaw consumer and business marketing for Chase Financial Services, a $15 billion consumer division of JPMC. Mr. Utton has also held senior management positions with such leading consumer brands as Unilever, Bristol-Myers Squibb, Revlon International, and Cadbury Schweppes. Mr. Utton holds a graduate honors degree in commerce, majoring in business economics from University of South Africa, Pretoria, and a bachelor’s degree in commerce, majoring in business administration and marketing from University of Natal (South Africa).