1/25 CMO Breakfast with:

Planet Fitness

On Wednesday, January 25, we held a CMO Breakfast with Jessica Correa, SVP of Marketing for Planet Fitness. She shared the Planet Fitness brand promise of ‘no gymtimidation’. Welcome to the judgment free zone. 

Jessica Correa

SVP of Marketing

Jessica Correa joined Planet Fitness in January 2015 as SVP of Marketing, overseeing the entire marketing organization. Mrs. Correa is an accomplished executive with a wealth of experience developing and executing successful marketing campaigns for global brands. Prior to joining Planet Fitness, Mrs. Correa served as Vice President of Marketing at CCA Global Partners (Carpet One Floor and Home) where she oversaw the marketing organization that supported more than 1,000 independently owned retail stores in the U.S. and Canada.

Prior to CCA Global, she worked at Royal Caribbean International where she held various marketing roles of increasing responsibility. Specifically, Mrs. Correa oversaw Innovation and Alliance Marketing where she launched cutting edge global brand platforms and drove the marketing strategy and execution for Oasis of the Seas, the largest and most innovative ship afloat.