3/11 CMO Breakfast with:

Staples

About Frank 

Frank Bifulco is currently Executive Vice President of Global Marketing for Staples, Inc., reporting to Ron Sargent, Chairman and CEO.

Immediately prior to joining Staples in June of 2014, he was founder and managing director of Frank Bifulco & Associates, a marketing and business consultancy serving a wide range of clients including manufacturers, retailers, private equity firms and non-profit enterprises. He has been appointed to 4 boards (Yankee Candle, Things Remembered, DentalPlans.com and OwnerIQ) and has served as an adjunct professor of marketing at the Boston College Carroll School of Management.

Frank was previously SVP and Chief Marketing Officer at The Home Depot (2008-2011) where he re-set an iconic brand, drove traffic and transactions and increased share and preference during a challenging economic environment.

As president of Hasbro North America Sales (2003-2007), he was responsible for all of Hasbro toy and games sales in the U.S., Canada and Mexico. Prior to this position, he served as president and General Manager of Hasbro Games, a distinct business entity comprised of a $650M diverse and highly profitable portfolio of market-leading board and digital games marketed to multiple consumer and customer segments.

Frank also served as global CMO, The Timberland Company (2001-2003) and SVP Marketing, Coca-Cola North America (1994-2000). After a stint as an officer in the U.S. Army, he began his business career in brand management at Procter & Gamble.

Frank attended the United States Military Academy at West Point, earning a BS degree in Engineering and Management and graduating magna cum laude. He subsequently received two advance degrees—MS in Engineering Science at Cornell University and MA in Business Management at Central Michigan University.

Frank is married and has two grown children, a son, Brad, and a daughter, Lisa. He and his wife, Patti, reside in Boston’s Back Bay.