3/27 CMO Breakfast with:

Zipcar

Hear Rob Weisberg, CMO of Zipcar, discuss what AdAge calls “one of the world’s hottest brands.” Hear how the clever, fun and approachable Zipcar brand is building a “car-hugger” community of passionate members known as Zipsters by focusing on the company’s marketing philosophy of consumer engagement.
 

About Rob Weisberg

From pizzas when you want them to wheels when you want them, Rob has mastered the art of serving up buzz-worthy brand communication. Prior to joining our car-sharing family, Rob was VP of Marketing at Domino’s Pizza (and in case you’re wondering, he likes his with cheese, tomatoes and banana peppers).
 
Rob helped Domino’s reach #1 in online market share and spearheaded the brand’s launch into virtually every emerging media channel: e-mail, paid search, search engine optimization, text messaging, online and mobile advertising, interactive TV and social media.
 
Before Domino’s, Rob worked in account services at several leading Madison Avenue agencies including Grey and Ogilvy. At Zipcar, he’s the fearless leader of the marketing team, inventing new ways to connect with current and future Zipsters.
Please join me in welcoming to the floor, Ad Club board member and CMO of Zicar, Rob Weisberg!