{"id":49,"date":"2017-06-07T17:23:21","date_gmt":"2017-06-07T17:23:21","guid":{"rendered":"https:\/\/theadclub.org\/brandathon2017\/?page_id=49"},"modified":"2017-06-26T20:13:43","modified_gmt":"2017-06-26T20:13:43","slug":"about","status":"publish","type":"page","link":"https:\/\/events.theadclub.org\/brandathon2017\/about\/","title":{"rendered":"About The Brandathon"},"content":{"rendered":"<div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-12 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"gap\" style=\"line-height: 45px; height: 45px;\"><\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div><div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-12 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h1 style=\"text-align: center;\">About The Brandathon<\/h1>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div><div class=\"stripe stripe-style-5\" style=\"background-color: #ffffff;background-position: top;background-repeat: no-repeat;background-attachment: scroll;background-size: auto;padding-top: 40px;padding-bottom: 40px;margin-top: 25px;margin-bottom: 25px\"><div class=\"wpb_row wf-container fade-in animate-element\" style=\"\" >\n\t<div class=\"vc_col-sm-12 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"vc_separator wpb_content_element vc_el_width_50 vc_sep_color_grey\">\n\t<span class=\"vc_sep_holder vc_sep_holder_l\"><span class=\"vc_sep_line\"><\/span><\/span>\n\t\t<span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\n<div class=\"gap\" style=\"line-height: 45px; height: 45px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h2 style=\"text-align: center;\">How The Brandathon Works<\/h2>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 45px; height: 45px;\"><\/div>\n<div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-4 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n<div class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"77\" height=\"102\" src=\"https:\/\/events.theadclub.org\/brandathon2017\/wp-content\/uploads\/sites\/53\/2017\/06\/step-light_bulb.png\" class=\" vc_box_border_grey attachment-thumbnail\" alt=\"\" \/>\n\t\t<\/div> \n\t<\/div> \n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h2 style=\"text-align: center;\">Step 1<\/h2>\n\n\t\t<\/div> \n\t<\/div> \n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h3 style=\"text-align: center; color: #ff6633;\">The Startups<\/h3>\n\n\t\t<\/div> \n\t<\/div> \n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<p style=\"text-align: center;\">Eligible startups submit a short application, explaining what they do and why they could use some branding help.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<p style=\"text-align: center;\"><strong>Call for entries: June 19 &#8211; July 24, 2017<\/strong><\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-4 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n<div class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"102\" height=\"101\" src=\"https:\/\/events.theadclub.org\/brandathon2017\/wp-content\/uploads\/sites\/53\/2017\/06\/step-pencil.png\" class=\" vc_box_border_grey attachment-thumbnail\" alt=\"\" \/>\n\t\t<\/div> \n\t<\/div> \n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h2 style=\"text-align: center;\">Step 2<\/h2>\n\n\t\t<\/div> \n\t<\/div> \n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h3 style=\"text-align: center; color: #ff6633;\">The Agencies<\/h3>\n\n\t\t<\/div> \n\t<\/div> \n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<p style=\"text-align: center;\">The agencies will be matched with one of their preferred startups, and will then have 72 hours to create a personalized rebranding campaign.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<p style=\"text-align: center;\"><strong>Match Event: August 3, 2017<\/strong><\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-4 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n<div class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"108\" height=\"103\" src=\"https:\/\/events.theadclub.org\/brandathon2017\/wp-content\/uploads\/sites\/53\/2017\/06\/step-judges.png\" class=\" vc_box_border_grey attachment-thumbnail\" alt=\"\" \/>\n\t\t<\/div> \n\t<\/div> \n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h2 style=\"text-align: center;\">Step 3<\/h2>\n\n\t\t<\/div> \n\t<\/div> \n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h3 style=\"text-align: center; color: #ff6633;\">The Judges<\/h3>\n\n\t\t<\/div> \n\t<\/div> \n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<p style=\"text-align: center;\">The agencies will present their final brand campaign to a panel of tech innovators, venture capitalists, and marketers, live on stage.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<p style=\"text-align: center;\"><strong>Live Pitch Event: August 17, 2017<\/strong><\/p>\n\n\t\t<\/div> \n\t<\/div>\n<div class=\"gap\" style=\"line-height: 15px; height: 15px;\"><\/div>\n<p><a class=\"vc_btn vc_btn_grey vc_btn-grey vc_btn_md vc_btn-md vc_btn_rounded button-center\" href=\"http:\/\/adclub.org\/event-2586875\"\n   title=\"\" target=\"\">\n\tPurchase Tickets<\/a>\n\n\n\t\t<\/div> \n\t<\/div> \n<\/div>\n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><div class=\"wpb_row wf-container\" style=\"margin-top: 0px;margin-bottom: 0px\" >\n\t<div class=\"vc_col-sm-12 wpb_column column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\n\t\t<\/div> \n\t<\/div> \n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h3 style=\"text-align: left;\">Interested in entering Brandathon?<br \/>\nMake sure you meet the following criteria.<\/h3>\n\n\t\t<\/div> \n\t<\/div>\n<div class=\"gap\" style=\"line-height: 25px; height: 25px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<ul>\n<li style=\"text-align: left;\">Must have under 25 full-time employees<\/li>\n<li style=\"text-align: left;\">Must have under 5MM in funding<\/li>\n<li style=\"text-align: left;\">Must be past prototype phase (ready to launch or already in market)<\/li>\n<li style=\"text-align: left;\">There is no cap on revenue or profits<\/li>\n<li style=\"text-align: left;\">Startups can be pre-revenue<\/li>\n<li style=\"text-align: left;\">Must be based in the New England region<\/li>\n<li style=\"text-align: left;\">If you are chosen for a rebrand, a representative from your startup is required to attend the Match Event in Boston on August 3<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><strong>Startups that have entered Brandathon in previous years are welcome to enter again, as long as they were not matched with an agency and did not receive a rebrand.<\/strong><\/p>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 45px; height: 45px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h3>What do I need to enter?<\/h3>\n\n\t\t<\/div> \n\t<\/div> \n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<p>Simply fill out our online application with the required information. Tell us about what your startup does and the problem it solves. You can show us what your current branding looks like, or tell us why you need an agency&#8217;s help.<\/p>\n\n\t\t<\/div> \n\t<\/div>\n<div class=\"gap\" style=\"line-height: 45px; height: 45px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h3>Okay I submitted my startup. Now what?<\/h3>\n\n\t\t<\/div> \n\t<\/div> \n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<p>On July 24, call for entries will close, and the top 25 startups will be presented to the agencies and be eligible to receive a rebrand.&nbsp;<\/p>\n\n\t\t<\/div> \n\t<\/div>\n<div class=\"gap\" style=\"line-height: 45px; height: 45px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h3>How do startups end up getting matched with an agency?<\/h3>\n\n\t\t<\/div> \n\t<\/div> \n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<p>The agencies will review the top entries and chose the startups that they feel they can best rebrand. On August 3, at a private Match Event, we will announce the agency-startup pairings.&nbsp;<\/p>\n\n\t\t<\/div> \n\t<\/div>\n<div class=\"gap\" style=\"line-height: 45px; height: 45px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h3>Where does the 72-Hour countdown come in?<\/h3>\n\n\t\t<\/div> \n\t<\/div> \n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<p>The agencies represent the best creative minds in New England, so we knew they needed to be challenged. Once they meet with their startup on August 3, the clock starts and they will have just 72 hours to give birth to a brand. Before the clock strikes 0, all brand materials and presentations will be handed to us.<\/p>\n\n\t\t<\/div> \n\t<\/div>\n<div class=\"gap\" style=\"line-height: 45px; height: 45px;\"><\/div>\n<div class=\"hr-thin style-line\" style=\"width: 100%;border-color: #eaeaea;\"><\/div>\n<div class=\"gap\" style=\"line-height: 15px; height: 15px;\"><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h3 style=\"text-align: center; color: #333333 !important;\">I still have some questions that you haven&#8217;t answered!<\/h3>\n<p style=\"text-align: center;\">Reach out to Meredith at <a href=\"mailto:meredith@adclub.org\">meredith@adclub.org<\/a> and she can help answer any outstanding questions or concerns.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n<div class=\"gap\" style=\"line-height: 15px; height: 15px;\"><\/div>\n<div class=\"hr-thin style-line\" style=\"width: 100%;border-color: #eeeeee;\"><\/div>\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>About The Brandathon How The Brandathon Works Step 1 The Startups Eligible startups submit a short application, explaining what they do and why they could use some branding help. Call for entries: June 19 &#8211; July 24, 2017 Step 2 The Agencies The agencies will be matched with one of their preferred startups, and will&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-49","page","type-page","status-publish","hentry"],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/events.theadclub.org\/brandathon2017\/wp-json\/wp\/v2\/pages\/49","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.theadclub.org\/brandathon2017\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/events.theadclub.org\/brandathon2017\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/brandathon2017\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.theadclub.org\/brandathon2017\/wp-json\/wp\/v2\/comments?post=49"}],"version-history":[{"count":0,"href":"https:\/\/events.theadclub.org\/brandathon2017\/wp-json\/wp\/v2\/pages\/49\/revisions"}],"wp:attachment":[{"href":"https:\/\/events.theadclub.org\/brandathon2017\/wp-json\/wp\/v2\/media?parent=49"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}