How The Brandathon Works
Step 1
The Startups
Eligible startups submit a short application, explaining what they do and why they could use some branding help.
Call for entries: June 19 – July 24, 2017
Step 2
The Agencies
The agencies will be matched with one of their preferred startups, and will then have 72 hours to create a personalized rebranding campaign.
Match Event: August 3, 2017
Step 3
The Judges
The agencies will present their final brand campaign to a panel of tech innovators, venture capitalists, and marketers, live on stage.
Live Pitch Event: August 17, 2017
Interested in entering Brandathon?
Make sure you meet the following criteria.
- Must have under 25 full-time employees
- Must have under 5MM in funding
- Must be past prototype phase (ready to launch or already in market)
- There is no cap on revenue or profits
- Startups can be pre-revenue
- Must be based in the New England region
- If you are chosen for a rebrand, a representative from your startup is required to attend the Match Event in Boston on August 3
Startups that have entered Brandathon in previous years are welcome to enter again, as long as they were not matched with an agency and did not receive a rebrand.
What do I need to enter?
Simply fill out our online application with the required information. Tell us about what your startup does and the problem it solves. You can show us what your current branding looks like, or tell us why you need an agency’s help.
Okay I submitted my startup. Now what?
On July 24, call for entries will close, and the top 25 startups will be presented to the agencies and be eligible to receive a rebrand.
How do startups end up getting matched with an agency?
The agencies will review the top entries and chose the startups that they feel they can best rebrand. On August 3, at a private Match Event, we will announce the agency-startup pairings.
Where does the 72-Hour countdown come in?
The agencies represent the best creative minds in New England, so we knew they needed to be challenged. Once they meet with their startup on August 3, the clock starts and they will have just 72 hours to give birth to a brand. Before the clock strikes 0, all brand materials and presentations will be handed to us.
I still have some questions that you haven’t answered!
Reach out to Meredith at meredith@adclub.org and she can help answer any outstanding questions or concerns.
